Giants Ridge always puts “safety above all else” in its ski operations! This year, we introduced “Frontline to Safety” to effectively communicate the importance of slope safety to employees and guests at the resort. The liftees, snow groomers and ski maintenance staff are outfitted in identifiable blue vests, which include plackets on the back sides for customized safety messages such as: Know The Code, Lids on Kids—a helmet is a smart idea, Objects are Closer Than They Appear, and Smart Style – 4 Main Points!. With these important safety messages on our staff uniforms, guests are exposed to safety reminders on the mountain as they board the chairlifts.
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The National Ski Areas Association (NSAA) designates one week each ski season as National Safety Awareness Week. This year it was January 14-22. To promote the use of helmets, Giants Ridge gave a voucher to ski free at Giants Ridge with the purchase of each helmet in the Snow Shop during Safety Week.
The Giants Ridge website also offers online safety training whereby guests can win a FREE Pepsi product at Giants Ridge by viewing the Terrain Park Safety or Know the Code videos. Following the video, guests are prompted to take an online quiz and upon passing of the quiz, they will receive and print a certificate which can be redeemed at The Chalet ticketing desk to receive a coupon for one FREE Pepsi product from the Cafeteria. (Certificates and free Pepsi limited to one per guest, now through March 2012.)
Giants Ridge also used social media to promote safety this year. In the weeks leading up to (and during) Safety Week, safety tips were posted on the Giants Ridge facebook page relating to helmet usage, skin and eye protection, winter sunburns, and proper outdoor attire. We also posted our own safety video on You Tube with two of our lift attendants discussing how safety plays into their daily responsibilities:
REMEMBER: You and you alone are responsible for making decisions on the mountain. Whether it is using the terrain parks or skiing the groomed runs, KNOW THE CODE & learn how to be safe.
